Social Media Marketing
Social media strategy, content and paid social for Maine businesses and nonprofits, managed by a team that ties it to your goals.
Social media is where many people first meet your organization and where they decide whether to stay connected. Helm Digital manages social media marketing for Maine businesses and nonprofits, from planning and content creation to community management and paid social campaigns.
We focus on the platforms your audience actually uses and tie every post and campaign back to your goals, whether that's inquiries, donations, event attendance or sales.
Organic and paid social, working together
Organic posts build trust with the people who already follow you. Paid social reaches new audiences, brings back website visitors and promotes the offers and events that matter most. We plan both from the same strategy so your feed and your ads tell one consistent story.
How we manage social media
- Plan. We set goals, choose platforms and define the content themes that fit your brand.
- Create. We write, design and gather the content for each month.
- Publish. You approve, and we schedule and post.
- Engage. We monitor and respond so your community feels heard.
- Measure. We report on what's working and refine the plan.
Social media for Maine organizations
From local businesses building a following to nonprofits promoting appeals and events, we help Maine organizations use social media with purpose instead of posting for the sake of it.
Connect social to the rest of your marketing
Social works best with a strong brand, good content and well-run advertising. E-commerce brands can find social and paid media for online stores at First Pier, and shelter brands at Vernacular.
Results from our clients
- Gneiss Spice
Meta and Google campaigns, alongside foundational SEO, that grew orders 57% at a 6x blended return for a Maine spice brand. - Ragged Coast Chocolates
Search and social advertising for a Westbrook chocolatier that delivered a 9x average return and a 40% lift in holiday-quarter sales. - Whitten Architects
A long partnership with a Portland residential architecture firm, from an image-led website that ranks #1 for its top searches to content and a brand refresh.
Common questions
Which social media platforms should we be on?
The ones your audience actually uses. For most Maine businesses and nonprofits that means some mix of Facebook, Instagram and LinkedIn. We help you focus where you'll get results instead of spreading thin across every channel.
Do you create the social media content?
Yes. We plan your content calendar, write captions, design graphics and coordinate photography, then schedule and publish posts. You review and approve before anything goes live.
What's the difference between organic and paid social?
Organic social is what you post to your own followers. Paid social uses advertising to reach new people, retarget website visitors or promote a specific offer. The strongest programs use both, with organic building trust and paid driving reach and results.
How do you measure social media results?
We track reach and engagement, but we focus on what matters to your organization: website visits, inquiries, donations, event sign-ups and sales that come from social.
Ready to get started?
Tell us where you want to go. We will help you get there.