Gneiss Spice
Meta and Google campaigns, alongside foundational SEO, that grew orders 57% at a 6x blended return for a Maine spice brand.
Gneiss Spice makes magnetic spice jars and sells organic spices, seasonings and vanilla. The brand had grown on organic social and wanted more ways to reach new customers.
Alongside foundational SEO work, our First Pier team overhauled an underperforming Google Ads account and built paid social into a new channel. The Meta strategy balanced demand generation with conversion, using product demos, recipe content and social proof built around one idea customers kept repeating: Gneiss doesn't just organize your spices, it transforms your kitchen.
Testing found clear creative winners, budgets scaled with confidence, and the brand had one of the best years in its history.
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