Ragged Coast Chocolates
Search and social advertising for a Westbrook chocolatier that delivered a 9x average return and a 40% lift in holiday-quarter sales.
Ragged Coast Chocolates makes small-batch chocolates and truffles in Westbrook, Maine, and sells through its own shops, wholesale and online. Its digital marketing had been on and off for years, and most of its sales land in a short holiday window.
Our First Pier team started with the data: we rebuilt attribution and event tracking so results could be trusted. Then we rebuilt the Google and Meta ad accounts around a full funnel, balancing local marketing with the realities of shipping chocolate.
The campaigns delivered a 9x average return on ad spend, a 40% lift in fourth-quarter sales and 46% growth in new customers.
For the first time, I feel like we are able to make real forward movement toward our goal… When we would try to implement things ourselves in the past they just wouldn't work, but when you implement things for us… what you implement works.
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