Marketing Strategy & Consulting
Marketing strategy, planning and analytics from senior consultants, grounded in your numbers and focused on what moves the business.
Plenty of organizations know they need to market more effectively but aren't sure where to start or what's working. Helm Digital's marketing consultants help Maine businesses and nonprofits set direction, choose where to invest and measure what matters.
We think strategically a lot, a whole lot, and we bring that to every engagement, whether you need a full marketing plan, a second set of eyes for your in-house team or analytics you can finally trust.
Strategy grounded in your numbers
Good marketing strategy starts with your goals and your data, not last year's playbook. We look at where your customers, donors or members come from today, what each channel costs and returns, and where the best opportunities are, then build a plan that focuses your budget and your team's time.
How we work
- Listen. We learn your business, goals, team and what you've tried.
- Analyze. We review your data, channels, competitors and customer journey.
- Plan. We recommend priorities, budget and a realistic timeline.
- Execute. Our team carries out the plan, or supports yours.
- Measure. We track progress and adjust as results come in.
Measurement you can act on
Too many dashboards go unread. We set up clean analytics and conversion tracking, agree on the few numbers that matter most, and report in plain language so you know what's working and what to do next.
From plan to results
Our consulting connects directly to the work: SEO, advertising, email, web design and more. See our digital marketing and lead generation programs for how it comes together.
Results from our clients
- Woodford F&B
Launch storytelling and communications that helped a new Woodfords Corner restaurant build a loyal local following and earn national attention. - Versa Gripps
Growth marketing for the Maine inventor of the weightlifting strap: ad spend scaled 3x at a 6x blended return, with orders up 66%.
Common questions
What does a marketing consultant do?
A marketing consultant helps you decide where to focus: which audiences to reach, which channels to invest in, how to measure progress and what to do first. We turn that into a plan your team, or ours, can carry out.
Do you work alongside in-house marketing teams?
Yes. Some clients have us run everything; others want strategy, a second set of eyes and specialist help alongside their own staff. We adapt to how your team works.
What's included in a marketing plan?
Your goals, audiences and positioning; the channels and campaigns we recommend and why; a budget and timeline; and the measures we'll use to track progress.
How do you measure marketing performance?
We set up analytics and conversion tracking, agree on the few numbers that matter most to your organization, and build reporting that shows what's working and where to adjust.
Ready to get started?
Tell us where you want to go. We will help you get there.