Hyperlite Mountain Gear
Selection, negotiation and integration of a customer data platform that helped an outdoor gear brand build products for its best customers.
Hyperlite Mountain Gear makes ultralight outdoor gear in Biddeford, Maine, trusted by professional athletes and thru-hikers alike. The company wanted a data program that would sharpen segmentation, improve forecasting and give leadership a clearer view of the business.
Our First Pier team worked with the CMO and key stakeholders to define the program's goals, KPIs and must-have integrations. We ran a full software discovery, narrowed the options honestly and negotiated a strong first-year contract with the chosen customer data platform.
We then connected the platform to Hyperlite's community platform and ERP. Predictive models now shape segments across email and paid social, supporting years of return on ad spend above industry norms.
The biggest result was strategic: knowing exactly which customers are most profitable changed what Hyperlite decided to make next.
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