Email Marketing & Automation
Email and SMS strategy, templates, segmentation and automated journeys that keep customers, donors and leads engaged.
Email is still one of the most effective ways to stay in touch with customers, donors and members. Helm Digital helps Maine businesses and nonprofits plan, design and automate email and SMS programs that people actually want to open.
From a monthly newsletter to fully automated welcome, appeal and follow-up journeys, we build programs that reach the right people with the right message at the right time.
The right message to the right people
Sending everyone the same email leaves results on the table. We segment your audience by interest, behavior and relationship, then build messages and automations for each group, from first-time subscribers to long-time supporters.
How we build email programs
- Audit. We review your list, platform, past results and what your audience responds to.
- Plan. We set a calendar, segments and the automations worth building first.
- Design. We create templates and write the messages.
- Automate. We set up journeys that run on their own and connect them to your website and CRM.
- Improve. We test subject lines, content and timing, and report on results.
Connected to your CRM
Email is most powerful when it knows who your contacts are. We connect your email platform to your CRM and website so every message reflects each person's history with your organization. Our work for the Thermostat Recycling Corporation combined email marketing with a custom Salesforce database.
For nonprofits and online stores
Nonprofits can learn about appeals and donor journeys in our fundraising and donor engagement work. Online stores get e-commerce email and SMS from our specialty team at First Pier.
Results from our clients
- Thermostat Recycling Corporation
A Salesforce-based recycling database with nearly 20 years of history, Tableau reporting and automated state compliance reports for a national nonprofit.
Common questions
Which email marketing platforms do you work with?
We work with the leading email and marketing automation platforms and help you choose the right one if you're not sure. The best tool is the one that fits your audience, your data and how your team works.
Can you move us to a new email platform?
Yes. We migrate lists, segments, templates and automations, and warm up your sending reputation on the new platform so your emails keep reaching inboxes.
Do you design email templates?
Yes. We design branded, mobile-friendly templates your team can reuse for newsletters, appeals, announcements and automated messages.
How often should we send emails?
Often enough to stay in mind, never so often that people tune out. We set a cadence based on your audience and content, then adjust it using open, click and unsubscribe data.
Ready to get started?
Tell us where you want to go. We will help you get there.