Wyman's
Subscription and cart strategy for a wild blueberry grower's direct-to-consumer business that lifted customer lifetime value 400%.
Wyman's of Maine is one of the world's largest growers of wild blueberries, with a history of more than 150 years. When it launched a blueberry juice direct to consumers, customers started buying it by the case, a clear sign they wanted it to arrive on its own.
Our First Pier team helped Wyman's turn that behavior into a subscription program. Generous first-order offers made the first commitment easy, and switch-to-subscription prompts in the cart and loyalty tiers for subscribers made staying more rewarding than leaving.
A later round of cart work added smart upsells at key moments in the buying journey alongside the in-cart subscription prompt, with little custom code required.
Customer lifetime value rose 400% and the return-customer rate 300%. After the cart work, average order value climbed 34% and 63% of orders were placed as subscriptions, giving Wyman's steadier recurring revenue and better demand forecasts.
We went from essentially $0 in sales to multimillion-dollar sales very rapidly, and we're continuing to grow.
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