Sorrento, Maine
Versa Gripps
Growth marketing for the Maine inventor of the weightlifting strap: ad spend scaled 3x at a 6x blended return, with orders up 66%.
3x
Ad spend scaled
6x
Blended return on ad spend
+66%
Orders
Overview
Versa Gripps, based in Sorrento, Maine, invented the weightlifting strap and sells direct to consumers, through wholesale and on Amazon.
Our First Pier team began with a full audit and overhaul of its advertising accounts, which paid off quickly. From there we used the brand's strong creative to expand into display advertising and streaming TV.
Ad spend scaled three times over while the blended return held at 6x, and orders grew 66% across direct and Amazon sales.
The client
The challenge
Our approach
The results
In their words
The takeaway
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