Industry

Professional Services & B2B

Lead generation, websites and CRM for firms and B2B organizations that sell on expertise and trust.

Professional services firms and B2B organizations sell on expertise and trust, often through long, considered decisions. Helm Digital helps Maine firms show what they know, generate qualified leads and follow up on every one.

How we help B2B and professional services firms

  • Positioning and brand. Clear messaging that explains what makes your firm different. See branding.
  • Websites that build trust. Service pages, case studies and team profiles that answer buyers' questions before the first call. See web design.
  • Lead generation. SEO, Google Ads, LinkedIn and email working together to bring in the right inquiries. See digital marketing and lead generation.
  • Content and thought leadership. Articles, guides and case studies that keep you in the conversation through a long sales cycle. See content marketing.
  • CRM and automation. Systems that capture every lead and make sure the right person follows up. See CRM and integrations and marketing automation.

Proven with complex organizations

We built a Salesforce-based database, live public search and automated compliance reporting for the Thermostat Recycling Corporation, and led the annual report and communications program that repositioned Housing Partnership Equity Trust with investors and partners.

Challenges

What we help solve

Long, considered sales cycles

Buyers research for weeks or months before reaching out. Content, email and retargeting keep you in the conversation.

Proving expertise before the first call

Prospects judge your firm by its website, case studies and thought leadership long before they meet your team.

Leads that slip through the cracks

Without a connected CRM and clear follow-up, good inquiries go cold. Systems matter as much as marketing.

Recent work

Results from our clients

  • Thermostat Recycling Corporation
    A Salesforce-based recycling database with nearly 20 years of history, Tableau reporting and automated state compliance reports for a national nonprofit.
  • Housing Partnership Equity Trust
    A story-led annual report and PR program that repositioned a social-purpose REIT and lifted engagement across its investor and partner network.
FAQ

Common questions

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