Viand Mercantile
A brand built from scratch for a Fore Street homewares shop, from the duck-with-binoculars logo to bags, tags and shipping tape.
Viand Mercantile curates vintage and new homewares on Fore Street in Portland. Founder Jenny Bravo ran pop-ups for years before opening a permanent shop, and came to our First Pier team ready for a brand built to last.
Brand work sessions defined what makes Viand different: a love of unexpected pairings and the thrill of discovery. That became a bold red-led palette, playful patterns, distinctive type and a logo of a duck holding binoculars.
Then we put the brand into customers' hands. One shopping bag is laid out so the handle becomes the binocular strap. Tissue paper mixes grapes in a bathtub with pine cones and seashells. Die-cut hang tags are shaped like the walking duck and the state of Maine, and the duck marches along the shipping tape on every package that leaves the shop.
The owner reports compliments from customers every day.
We love them and highly recommend their services. Our customers love our website and design elements too — we get compliments daily.
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