Two Fat Cats Bakery
Menus, packaging, apparel, signage and photography that carried a Portland bakery's refreshed brand into everything customers see.
Two Fat Cats Bakery is a Portland and South Portland favorite for scratch-made pies and pastries. After a brand refresh gave it a redrawn logo, a custard-yellow palette and a hand-drawn pattern of bakery icons, the next job was making that brand show up everywhere.
Our First Pier team designed and managed printing for the bakery's everyday materials: kraft business cards, folded menus with seasonal versions for Thanksgiving, Easter and Mother's Day, to-go stickers, a pie bookmark and promotional cards. Staff got branded t-shirts and aprons. For the new South Portland location, we designed the exterior signage and managed printing and installation. We also directed product and location photo shoots styled around real ingredients and texture.
The result is one consistent, warm presence across both locations, whether someone sees it on a menu, a to-go box or the side of the building.
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