Ravenstone
A brand statement, tagline and full visual identity for a jewelry and gift shop growing from Etsy into its own store and website.
Ravenstone sells jewelry, curated gifts and natural wonders to customers looking for something with meaning. After success on Etsy, the founders planned to open their own website and a brick-and-mortar shop at the same time, and needed an identity strong enough for both.
They knew their brand well but had only one mark, in black. Our First Pier team started with words: we turned their vision into a clear brand statement and the tagline that anchors everything, "Everyday Magic."
From there we built out the visual system. The monochrome mark grew into a rich, multi-hued palette drawn from the natural spaces behind their products, extended into typography, patterns, alternate marks and a refined wordmark.
The finished identity gave Ravenstone one consistent voice across its new shop and website, and a look that speaks directly to its statement-seeking customers.
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