Maine

Kevin Browne Architecture

A modernized brand and full website redesign for a growing architecture firm known for timeless, sustainable residential work.

Kevin Browne Architecture brand and website
Overview

Kevin Browne Architecture grew from a one-person practice into a full-service design firm known for timeless homes designed for the future. Its brand hadn't kept pace with that growth.

Our Vernacular team started with a brand workshop to define the firm's core attributes and audiences, then wrote a tagline about its timeless, sustainable and collaborative approach. The redesigned logo is more modern and abstract while staying approachable, with a responsive system of symbol, wordmark and tagline. A palette of landscape blues and greens with warm gold accents, and patterns drawn from the new symbol, complete the identity, documented in a full brand guide.

The website redesign followed. We sharpened the information hierarchy, wrote new content in the firm's voice and gave projects large masonry-grid galleries. A process page explains how the firm works, and the about page shows the friendly team behind it. The mobile-first site gives prospective clients a full, modern picture of the firm.

The client
The challenge
Our approach
The results
In their words

The takeaway

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