Halcyon Yarn
A rebuilt Google Ads program for a Bath, Maine yarn and weaving retailer: 6x return on ad spend at a 20% lower cost per sale.
Halcyon Yarn is a family-owned textile business in Bath, Maine, and one of the top sources for knitting yarn and weaving supplies, with thousands of specialized products.
Years of accumulated campaigns made its advertising hard to manage and hard to scale. Our First Pier team rebuilt the Google Ads program around customer intent, with a Shopping strategy built on careful product segmentation and feed optimization, balancing Google's automation with manual control for a complex catalog.
The campaigns now deliver a 6x return on ad spend at a 20% lower cost per sale, while three in four buyers are new customers.
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