Field Floral Studio

Field Floral Studio designs seasonal wedding flowers and local deliveries in Portland, working with Maine flower farms. After a decade of steady growth on a simple logo, owner Megan Havenor wanted an identity that matched the work and could carry a new website, delivery vehicles and the next stage of the business.

The hard part was range. Field is artful and a little maximalist, rooted in sustainability and driven by its materials. Our First Pier team ran strategy workshops and positioning exercises to name those traits, then worked through rounds of design until one system held them all.

The finished identity includes a logo, color palette, typography and patterns. It works for both sides of the business, from wedding proposals to the side of a delivery van, and positions Field as one of Maine's most distinctive floral designers.